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Search marketing in the new media era.

March 09, 2005
 
Google Talks Clustering, Again
In October last year, we posted details of a presentation by Peter Norvig, Ph.D., Director of Search Quality for Google, demonstrating Google's move towards clustering technology. According to CNet, Norvig gave a similar presentation this week.

Norvig highlighted a research paper written by a Google employee last year regarding a classification engine the company is testing. The technology can parse a proper noun or compound nouns into several categories in order to deliver clustered results, for example. For a query on "ATM," or asynchronous transfer mode, the engine would be able to use the terms "such as" on Web pages indexed with the term to discover that it can be linked to the expression "high-speed networks." As a result, a search for high-speed networks might pull up a cluster on ATM.

Andy Beal | permalink | +marktd |



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