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Search marketing in the new media era.

March 27, 2005
 
Lawsuits Could Hurt Google's Growth
Interesting article looks at how the increasing number of trademark infringement suits, filed against Google, could reduce the company's future revenue potential.

The growing number of lawsuits against Google around the world could diminish that advertising revenue by reducing the number of search words that could be sold to competitors - a threat to Google's business model that the company has acknowledged in regulatory filings.

The article includes examples of lawsuits and focuses on the recent flurry of French rulings.

France is home to as many as 15 cases, according to lawyers involved.

Andy Beal | permalink | +marktd |



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