SEL: Misquoted "Analyst" Believes Search Optimization Has Long Future

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Search marketing in the new media era.

March 15, 2005

Misquoted "Analyst" Believes Search Optimization Has Long Future

You may remember the Mediaweek story from yesterday, that included the following:

Jay MacDonald, an analyst at DeSilva & Phillips, added that a flurry of acquisitions is imminent, yet it all may be for naught. “As technology improves, the need for optimization will go away,” MacDonald said. “Their business won’t exist in three years.”

Well, we caught up with Mr. MacDonald (who by his own omission is a "banker" not an "analyst"). It turns out that MacDonald was grossly misquoted by Mediaweek and wanted to set the record straight.

MacDonald believes that "as [search optimization] technology improves, it will have a far greater role, in a positive way". He also believes that search optimization will be around for "many years to come".

It goes to prove that you can't always trust what you read - unless we've published it! ;-)

Andy Beal | permalink | +marktd |

...the search industry queries new media