SEL: MSN Search Buying Market Share?

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check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

March 29, 2005

MSN Search Buying Market Share?

Greg Sterling writes for Search Engine Journal and looks at the efforts MSN has taken to increase its market share.

According to Nielsen, MSN’s search market share grew 1.4 percent from 12.8 percent to 14.2 percent in the previous month.

The apparent cost of that growth has been MSN’s US$150 million, spent on high-profile TV broadcasts such as the Super Bowl, as well as other media. Is that any kind of ROI?

Good question. Ask IAC if they think $2b for 5% market share (from Ask Jeeves) is worth it. By comparison, 1.4% at $150 million looks like a bargain!

Andy Beal | permalink | +marktd |

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