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Search marketing in the new media era.

March 31, 2005
 
Shopping.com Launches French Comparison Shopping Engine
While Google is busy tackling French lawsuits, Shopping.com is shouting Vive la France and opening a French language shopping search engine, according to Reuters.

The new site, at http:/fr.shopping.com, helps users shop for items, ranging from cameras and infant car seats. It automatically handles currency and language translations as well as shipping cost calculations. This is the first of two sites the company plans to launch in Europe this year (the being in Germany before the end of 2005).

Already, the company's DealTime.co.uk site is the No. 2 online shopping engine in the U.K., behind Kelkoo's U.K. site, according to Hitwise.

Shopping.com said it will integrate all of its Web operations and in the coming weeks will change the name of its U.K. site to UK.Shopping.com.

Interestingly the company decided to go with sub-domains and a ".com" extension, instead of fully embracing France, Germany and the UK with country specific extensions.

Andy Beal | permalink | +marktd |



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