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Search marketing in the new media era.

March 28, 2005
 
The World's Number 1 "Matt" According to Google
You've heard about renowned bloggers being #1 on the search engines, for their name; "Scoble", "Jeremy" etc. The Mercury News (sub) takes a light-hearted look at how Matt Mullenweg ended up as number one for "Matt" on Google.

As he explains it, his ascent in Google has mirrored the success of WordPress, his open-source blogging software. About a quarter of new WordPress blogs leave a link to Mullenweg in their blogroll, and ``that has certainly not hurt my search-engine ranking,'' he says.

One of the authors of the piece is Matt Marshall. I can't help thinking that the idea for the story possibly came from his own search engine vanity. ;-)

Andy Beal | permalink | +marktd |



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