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Search marketing in the new media era.

March 31, 2005
 
WSJ's Mossberg Looks at Two New Vertical Search Engines
Walter Mossberg today looks at two new search engines that cater to niche vertical markets.

The first, called Ziggs, helps you find people with particular skills or other characteristics for hiring or networking purposes. For instance, it might help you find a lawyer in Washington specializing in international trade, or an alumnus of Brandeis University who lives in Delaware.

The second, called Indeed.com, is a search engine for jobs. Unlike traditional job sites, like Monster.com, Indeed indexes more than 500 Web sites (including Monster) that list job openings, and allows job seekers to search them all from one place. For instance, you can look for all jobs in Michigan, or all jobs at General Motors, or only job openings in Michigan for engineers at GM.


Mossberg gives his review of each.




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