SEL: Click Fraud Survey Shows Some Concern

...the search industry queries new media

.:: SEL partners ::.

.:: navigating SEL ::.

>> marketing how-to's!

>> search/media interviews!

>> search news analysis!

>> SEL on your mobile!

>> sponsor SEL!

.:: get fed ::.

.:: sel (an)archives ::.

>> 07.2003
>> 08.2003
>> 09.2003
>> 10.2003
>> 11.2003
>> 12.2003
>> 01.2004
>> 02.2004
>> 03.2004
>> 04.2004
>> 05.2004
>> 06.2004
>> 07.2004
>> 08.2004
>> 09.2004
>> 10.2004
>> 11.2004
>> 12.2004
>> 01.2005
>> 02.2005
>> 03.2005
>> 04.2005
>> 05.2005
>> 06.2005
>> 07.2005
>> 08.2005
>> 09.2005
>> 10.2005
>> 11.2005
>> 12.2005
>> 01.2006
>> 02.2006
>> 03.2006
>> 04.2006
>> 05.2006
>> 06.2006
>> 07.2006
>> 08.2006
>> 09.2006
>> 10.2006
>> 11.2006
>> 12.2006
>> 01.2007
>> 02.2007

check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

April 13, 2005

Click Fraud Survey Shows Some Concern

eMarketer publishes a study conducted by SEMPO that reveals some interesting data on attitudes towards click fraud.

The study looks purely at how worried advertisers are, when it comes to click fraud. While a good percentage have been worried enough to implement some click fraud tracking, the survey doesn't say whether they found any significant evidence of it happening.

Still, it appears that "click fraud" is the next big topic in search and if advertisers want click fraud detection, they'll get it. ;-)

Andy Beal | permalink | +marktd |

© 2006 Search Engine Lowdown. All Rights Reserved.
All views and opinions expressed are those of the author only,
protected by the First Amendment and are not representative of any company listed. All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners.