Garrett French Launches Marketing Strategy News Site, MarketerToday.com

We've been watching the chatter on the message boards. "Where's Garrett?", "What happened to Garrett, after he joined WebSourced?". Today, we break the silence and bring joy to millions of marketers as we announce that Garrett French is back, and this time he's taking no prisoners!

Garrett has been feverishly working on the launch of Search Engine Lowdown's new sister site, MarketerToday.com. Actually, that may be unfair. MarketerToday will likely become the parent site of SEL, as it has some of the best resources behind it. Garrett has been named Managing Editor of the new site and he's cooking up some tasty articles for your viewing pleasure.

So what the heck is MarketerToday?

Simply put, MarketerToday is a news and article site for anyone interested in marketing strategy, channel integration and getting the most out of their marketing budget. If you are connected to the marketing industry in any way, consider MarketerToday as your best friend.

"But it's owned by WebSourced, so it'll be full of fluffy self-promotion we see from other agencies". Not so fast!

Garrett will be completely free to discuss any topic he feels will benefit his audience; he won't be censored and he won't be forced to write anything that is blatant self-promotion. In fact, go ahead and send him your article or ask him to link to your blog post, if it adds value to our readers, he'll publish it.

Is it a blog?

Nope! While we are using MoveableType as the publishing tool, MarketerToday is going to be full of all kinds of content. Some stories will be brief, blog-like, but there will also be plenty of great quality, in-depth articles.

Who'll be publishing there? Only the very top names in the online and offline marketing industry...take a look at some of the great marketing experts Garrett has already lined-up and he's not stopping there!

Who is the target audience?

MarketerToday will include marketing strategy articles for anyone connected to the marketing industry. However, we'll be paying close attention to those readers looking for information on bringing their offline marketing budget, online. We all agree that online marketing has demonstrated fantastic ROI, so we want to help educate those marketing managers who are reluctant to switch some of their marketing budget online, or simply need more information on the benefits. Simply put, we want to tell the world that online marketing should be part of any complete marketing strategy!

Is this for real?

Oh yes, very much so. WebSourced is committed to the marketing and advertising industry and this is just the next step in our efforts to spread the word. Over the next few months, you'll see a lot of marketing publishers looking over their shoulder. Just look at what we have in place:

* Search Engine Lowdown - search industry news and views.
* E-Marketing-News - newsletter for the online marketing industry.
* SEM Live - search engine marketing conference.
* MarketerToday - marketing strategy and news.
* More to come! ;-)

So what do we do now? Head over there; leave comments; send Garrett an email; suggest a news story; or maybe give Garrett a link! ;-)
Andy Beal | permalink | +marktd |