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Search marketing in the new media era.

April 18, 2005
 
Google and Yahoo Expected to Announce Strong Earnings
A lot of analysts have been predicting a decline in paid search revenues during Q1, due to keyword prices become to high and leveling off.

Lisa Baertlein of Reuters (again, she has been busy) offers an alternative reality. She points out, and I share the belief, the search engines are seeing more money going into the "tail" of search.

For their parts, executives at Google and Yahoo each repeatedly have said their growth has resulted from greater search volume rather than price increases.

"People should be careful about extrapolating too much from a small sample" of keyword prices, Google co-founder Sergey Brin said on the sidelines of a recent cable industry conference in San Francisco.

Yahoo is scheduled to release earnings on April 19 and Google is due to announce on April 21.

Andy Beal | permalink | +marktd |



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