SEL: Google Reinvents AdWords with Auctioned CPM Ads

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Search marketing in the new media era.

April 28, 2005

Google Reinvents AdWords with Auctioned CPM Ads

I can't go to an internet conference without bumping into my pal, Matt Hicks. And inevitably, he has his pen and paper in hand. ;-)

This story from Matt, looks at the testing of Google's CPM ads and targetting features.

Along with snaring more advertisers, Google is responding to a frequent request from its current advertisers, who want to be able to better target where their ads appear in the thousands of Web sites in Google's AdSense network, said Andy Beal, vice president of search marketing at Morrisville, N.C.-based WebSourced Inc.

"Advertisers' biggest criticism of Google has not so much been that they want a CPM model but that they want to know where their ads are going," Beal said. "It's a bold move by Google because it could reduce the revenue from individual advertisers."

Andy Beal | permalink | +marktd |

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