SEL: Google Testing RSS Ads

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April 27, 2005

Google Testing RSS Ads

Many months back I pinged Google and suggested that they should consider offering an option to include AdSense ads in Blogger's RSS feeds. I said that I would be the first to sign up, if they ever offered the option.

According to CNet, they are now testing that concept. While I'm not one of the test candidates, I still look forward to the full rollout. What will it bring?

Robert McLaws, publisher of a Microsoft-focused blog called Longhornblogs.com, is one of the first to experiment with the Google ads this week. He said the graphical ads, in his own customized bright blue, are being fed into roughly 61 feeds of his blog.

Though he couldn't provide many details, by Google's request, he said the ads are in hypertext mark-up language using images and links. He and Google's team are still testing how best and how often to present the ads, but McLaws said the company is likely to introduce a public beta in the next two weeks.

Andy Beal | permalink | +marktd |

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