SEL: More from AD:TECH San Francisco

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Search marketing in the new media era.

April 26, 2005

More from AD:TECH San Francisco

DM News has a report on the size and success of AD:TECH...

Walk any area of the interactive marketing conference -- exhibit floor, session rooms, hallways or the press and speaker room -- and crowds of excited, chatty people are there. Butt-brush is common in blocked aisles, interruptions of conversations are the norm and dot-com-heyday breath mints are back.

"I think it's excellent," said Rick Burish, senior account executive for search engine marketing at Verizon SuperPages.com, Irving, TX. "Good traffic, lots of first-tier players, great energy."

Expectations are high. More than 6,500 registrants are anticipated through the show's close April 27, a 50-percent-plus jump from 4,000 at last year's ad:tech in San Francisco.

Our booth is right across from Verizon's and I can attest the number of people here (and the noise). The atmosphere here is pretty electric (although some of the speakers don't quite live up to the same hype).

It's clear that AD:TECH is fully embracing search marketing as the top marketing channel of the future (btw, our own lunchtime sessions have been packed-out). Not sure if the JupiterMedia guys are here, but I am pretty sure they would be squirming at the success of the show (and the attention to search marketing).

Andy Beal | permalink | +marktd |

...the search industry queries new media