SEL: MSN Attends KeywordRanking Search Engine Marketing Forum

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Search marketing in the new media era.

April 26, 2005

MSN Attends KeywordRanking Search Engine Marketing Forum

Garrett French reveals that even MSN finds our SEM presentations to be of use. ;-)

Many AD:TECH attendees sat in on the KeywordRanking SEM forum on Monday, eager for insight from industry search gurus Andy Beal, Heather Lloyd-Martin and Ben Wills. Among those in attendance was a product manager from MSN search.

While she didn't win the iPod that Andy gave away at the end of the session, she did gather what she described as valuable information from attending. To her it was exciting to hear how search marketers like KeywordRanking are "really starting to maximize the opportunity" that SEM can provide.

By attending the forum, and especially from the paid search presentation by Wills, she gained insight into the SEM industry that will help her as she creates more ad products for MSN.

Catch more AD:TECH coverage at MarketerToday.com.

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