WebSourced Unveils Web Analytics and Click Fraud Tracking Tool
Hot off the press, WebSourced Inc, which provides search marketing services via KeywordRanking.com, has today launched one of the most comprehensive marketing analytics consoles available today.

SEM Web Services is a proprietary performance, conversion and campaign tracking tool that will also include click-fraud monitoring. In the long tradition of successful internet companies, the initial release will be a "beta" with a full launch coming by the end of Q2 (that's Q2 of this year).

SEM Web Services gives companies the ability to track a variety of Internet marketing mechanisms. The service provides information to manage search engine optimization (SEO), a method of enhancing a company's visibility on popular search engines such as Google, Yahoo and MSN. SEM Web Services can also measure the effectiveness of pay per click (PPC) advertising campaigns. Pay per click is a mechanism where a company pays search engines a fee each time someone searching the Internet clicks through a word or phrase on the search page to the company's web page.

"Until the roll out of SEM Web Services from WebSourced, Inc., many companies operated under blind faith that their Internet marketing efforts were generating new business," said Pat Martin, CEO of WebSourced Inc. "SEM Web Services is one of the few tools that offers cross-channel analytics; combining data from search engine marketing campaigns with email marketing, affiliate marketing and other online advertising campaigns. We are already receiving positive feedback from our clients and expect this new tool to help us attract new customers to our extensive suite of marketing services."


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PPC is a term that has topped the news lately, with recent attention on click fraud scandals. With click fraud, or fake clicks, companies pay for Web site visitors they never receive. Until now, there was no easy way to track click fraud. At its full launch, SEM Web Services will track suspicious clicks and spot trends that might indicate click fraud.

"SEM Web Services takes the unique approach of allowing busy company executives an 'at a glance' view of their online marketing initiatives," said Jeff Martin, vice president of engineering for WebSourced, Inc. "For the first time, a solution is available that not only offers complete return-on-investment tracking but also integrates proprietary technology that will track occurrences of possible click-fraud, potentially saving clients hundreds of thousands of dollars in non-existent PPC spending."

With services such as SEM Web Services, Internet marketing is becoming just as measurable as traditional marketing. When a company uses SEM Web Services it can expect WebSourced to identify marketing efforts that generate the greatest return on investment. Reports generated by SEM Web Services give businesses the unique ability to tailor their marketing campaigns to reach exactly the right audience on the Internet at exactly the right time. In addition to at-a-glance reports, SEM Web Services offers in-depth analysis and drill-down reporting for more in-depth campaign management.

"We designed SEM Web Services after hearing from our clients that they needed a quick and simple interface from which to track and monitor the return on investment of their online marketing campaigns," added Andy Beal, vice president of marketing for WebSourced, Inc. "Our services have expanded to include affiliate marketing, email marketing as well as traditional search engine marketing solutions. The unique 'dashboard' approach to marketing analytics will allow us to continue leading the way in Internet marketing services."

SEM Web Services is expected to fully launch by the end of the second quarter and will be rolled out exclusively to WebSourced's 1,400 clients. For more information or to request a demo of the beta, visit www.SEMWebServices.com.
Andy Beal | permalink | +marktd |