SEL: Yahoo Will Also Test Search-Based Image Ads

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April 29, 2005

Yahoo Will Also Test Search-Based Image Ads

eWeek has the scoop on Yahoo's plans to follow Google's lead and test banner ads with their search marketing products.

A Yahoo Inc. spokeswoman confirmed this week that the company's search-marketing division, formerly known as Overture Services, plans to start testing graphical banner ads displayed based on their relevancy to a Web page's content in the next few weeks.

Andy Beal | permalink | +marktd |

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