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Search marketing in the new media era.

May 31, 2005
 
Amazon Smarter than Google?
Yeald.com doesn't think much of Google's new personalization offering.

Only a handful of companies have managed to create a successful personalization of their engagement with customers. Amazon personal recommendations and individual composition of the ecommerce site remain the classic example...Take a look at Google web search personalization effort, and you‘ll likely be disappointed. Even though Google is full of mathematical brains and technical resources, the current status of its personalized search function is way below my expectations.

Whoah there fella! Amazon has been working on their personalization service for years, Google just launched the beta of theirs and even they admitted that it was rushed to market. Amazon may have a head-start when it comes to personalized search, but they still use Google for their A9.com engine.

What do you think? Can Google better Amazon's personalization technology?

Andy Beal | permalink | +marktd |



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