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Search marketing in the new media era.

May 12, 2005
 
Google Buys Mobile Text Message Service, Dodgeball.com
An interesting move by Google. CNN Money reports that the company has acquired a two-person company, Dodgeball.

Dodgeball.com, the brainchild of recent New York University graduates Crowley and Alex Rainert, is a free text message service that lets users tell their friend list their location at any moment.

A user "checks in" at a given location and sends a message to friends who are Dodge ball users, and then to friends of friends, within a 10-block radius.

The potential here is enormous. Can you imagine being able to tell your friends that you are at a local bar, provide them with a map (or even a satellite view of the premises), take a photo of your group and then add to your mobile blog? All from your cell phone!

Andy Beal | permalink | +marktd |



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