SEL: Google Explains Click Fraud Policy

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May 19, 2005

Google Explains Click Fraud Policy

After asking Jonathan Rosenberg and Jeff Huber to respond to claims that Google is not pro-active in identifying click-fraud, as it would reduce revenues, they went through the procedures they have in place.

They appeared to want to spread the responsibility for tracking click fraud with their advertisers - they want you to monitor your campaigns for anything adverse - but they did confirm that if they spot an instance of click fraud with one advertiser, they check across the network for other instances and make refunds.

Leave me your thoughts, are you seeing this? I guess they are now on record that they are pro-actively looking to refund fraudulant clicks across the network, not just for a single advertiser.

Andy Beal | permalink | +marktd |

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