SEL: Google Needs to Improve Relations with Agencies

check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

May 04, 2005

Google Needs to Improve Relations with Agencies

A recent study suggests that there is room for improvement at Google, when it comes to the way they treat search marketers and agencies. While the company has pretty good overall scores for customer service, it has some concerning flaws.

...Google's ranking in one of the most important categories: "responsiveness and accessibility." Google was No. 18, down from 11th place the year before.

Dana Todd and I don't always see eye-to-eye, but her comments throughout the story couldn't be more accurate!

Another advertising taboo that Todd says Google has broken: the company has gone around the agencies it deals with and tried to sign deals directly with Fortune 1000 advertisers. That's alienated media buyers and, at the same time, fueled the perception that Google is giving deep-pocketed advertisers special treatment, to the detriment of smaller advertisers.

I think we'll likely see this change, as Yahoo promises to stop doing trying to circumvent agencies and MSN has stated they will not try to steal the larger clients from the hands of its agency partners.

Link assimilated from Battelle.

Andy Beal | permalink | +marktd |

...the search industry queries new media