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Search marketing in the new media era.

May 27, 2005
 
A Look at Google Fusion
I got the chance to meet Pamela Parker, while at the Google Factory Tour; very pleasant, very pregnant!

In a ClickZ article she reviews the launch of Google's personalized homepage and explains how this is one part of a larger strategy called "Fusion".

What does Fusion mean to marketers? Well, marketing could be classified as information and/or entertainment. Historically, Google hasn't been shy about incorporating advertising, so long as it's relevant....Personalization efforts like Fusion can yield an incredible amount of information, non-personally-identifiable and aggregated, which could be very powerful for ad targeting.

Andy Beal | permalink | +marktd |



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