SEL: A Look at Google Maximizers

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May 29, 2005

A Look at Google Maximizers

The LA Times takes a look (sub) at Google's Maximizers.

At their desks at the Googleplex, as the company's headquarters are known, the Maximizers help advertisers select keywords, write ad copy and choose the correct "landing page." For example, shoppers who click on an ad for "Dora the Explorer" books should be whisked to the page where they can buy it, not the e-commerce site's home page.

The story goes on to reveal that not all find the job as a Maximizer, fulfilling.

Rated Rookie, an independent magazine, published "Haiku Hell," a lament by someone using the pen name "Abby Reynolds" who claimed to be a Maximizer.

Google is one of the world's great companies, she wrote; she loves the pay, the free Odwalla bars and Snapple and the lava lamp on her desk. But she didn't expect to make it through 11 rounds of interviews only to spend most of her time staring at spreadsheets.

"With the character limits and strict editorial guidelines, I find myself swimming in a sea of 'Buy Now!,' 'Learn More' and 'Get Info Here,' " she wrote. "Creative it is not."

Andy Beal | permalink | +marktd |

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