SEL: Pay-Per-Click Search Engine Marketing Handbook

check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

May 27, 2005

Pay-Per-Click Search Engine Marketing Handbook

Boris Mordkovich has written a practical guide to getting the most out of your pay-per-click (PPC) campaigns. He manages to compact a lot of information into an easy-to-read book that is less than 200-pages long (perfect for your next flight).

It's packed with lots of useful information including:

* Why use PPC
* Tips for getting the most out of a PPC campaign
* How to track click-fraud
* Local PPC solutions
* Reviews of PPC engines
* Tools you can use
* Tips from the experts

He also includes links to some free PPC credits from the search engines.

If you are new to PPC advertising and want to get up to speed quickly, it's worth the read!

Written a new book on search? Send us a copy and we'll review it. If we like, we'll give it a plug. If we don't, we promise not to tell anyone. ;-)

Andy Beal | permalink | +marktd |

...the search industry queries new media