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Search marketing in the new media era.

May 03, 2005
 
Search Advertising Spawns Fluffy Sites
The WSJ looks at the issue of web sites being built in order to gain top search positioning, but with the only links being to advertisers.

Lee Gomes explains how these psuedo-sites are nothing but static on the search results pages.

What's behind them isn't anyone with any particular interest or experience in what you're searching for, but instead someone who is trying to make money from the simple fact that you have arrived at the page. Meanwhile, though, the sites are cluttering up the Internet and making it vastly less useful, certainly for what I was trying to use it for.

Andy Beal | permalink | +marktd |



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