SEL: Who Needs Google's New Ad Options?

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check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

May 04, 2005

Who Needs Google's New Ad Options?

Google now has more than just paid search; the one trick pony steps outside of their core proficiency and adds interactive advertising... and gives their advertisers more control:

1) site targeting, allowing advertisers to pick which sites to display contextual ads.
2) image ads program expansion: ability to test Flash ads and different size ad formats across chosen sites.
3) introduction of a CPM model for their contextual site targeting.

continue reading at MarketerToday.com

Andy Beal | permalink | +marktd |

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