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Search marketing in the new media era.

June 28, 2005
 
Goodbye Algorithm Chasing, Hello Google Personalized Search
Well, it looks like traditional SEO is about to be shaken-up. Those of you who've been relying on "reverse-engineering" or spamming, in order to get better search engine traffic, are about to enter a new age of search marketing.

All of the major search engines have experimented with personalized search (although some didn't inhale) and today see's Google's next iteration of personalized search results.

Personalized Search is an improvement to Google search that orders your search results based on what you've searched for before. Learning from your history of searches and search results you've clicked on, Personalized Search brings certain results closer to the top when it's clear they're most relevant to you.

As the search engines start crossing over to different platforms, add local results and personalize the SERPS, traditional SEO will no longer be about PageRank, Hilltop or any other algo. Instead, it will be more about marketing, copy, branding and usability. Are you ready for a new era of SEO?


Andy Beal | permalink | +marktd |



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