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Search marketing in the new media era.

June 30, 2005
 
Google Faces Click Fraud Lawsuit
According to Reuters, Google is facing a lawsuit filed by Click Defense Inc. The company is seeking class action status and claims that Google's ads are filled with too many fake clicks.

Scott Boyenger, chief executive of Colorado-based Click Defense, said in an e-mail that his company's tracking system has detected click fraud rates of as high as 38 percent. The company sells software to prevent click fraud.

Of course, Google is denying this claim...

"We believe the suit is without merit and we will defend ourselves against it vigorously," a Google spokesman said.

So now it comes down to who's evidence is less biased. The company that earns 99% of its revenue from click-thru's or the company that is trying to sell its click-fraud detection service.

Update: Gary tracked down a copy of the lawsuit.

Andy Beal | permalink | +marktd |



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