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Search marketing in the new media era.

June 17, 2005
 
Google Launches Index for Mobile Search
I already use Google Local on my Blackberry - very handy for finding my way around new cities - now I have another reason to search on the go.

According to InternetNews, Google released Google Mobile Web Search on Thursday.

The new service points users of Internet-enabled mobile devices to a special index of Web pages that have been optimized by their publishers for the small screen. The XHTML-based service takes advantage of the alignments of text, graphics and tables that mobile-aware publishers have created to make them easier to navigate on a mobile phone.

Wait Andy, how is this different from the web search Google already offers mobile users? (I feel like Dave Taylor). Well, Google does a "special" crawl of the web to create an index of sites that offer XHTML pages, which are specially designed for mobile browsers.




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