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Search marketing in the new media era.

June 27, 2005
 
Microsoft Believes it Can Match Google Relevancy - Does it Matter?
Gary Price points to ZDNet article that has Microsoft CEO Steve Ballmer claiming that "in the next six months, we'll catch Google in terms of relevancy.

Gary adds his thoughts, which I strongly agree with...

Of course, relevancy is very important but to "catch" Google, MSN needs to build mindshare. This might be their biggest challenge. No matter what Google does, it seems to get press attention and buzz everywhere (not only in the tech press). Plus, I have the gut feeling that many users have the belief that no matter what MS does, it could never be as good, cool or useful at compared to what Google provides.

Relevancy is dead. All of the top search engines are relevant! What matters now is convincing users that your experience is better than your competitor's.

Andy Beal | permalink | +marktd |



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