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Search marketing in the new media era.

June 06, 2005
 
Online Ad Spending Grows Twenty Six Percent Since 2004
According to CNet, the IAB and PricewaterhouseCoopers have issued a new study that claims online ad revenue totaled $2.8 billion in the first quarter, up from $2.7 billon in the previous quarter. The number is 26% higher than the same period last year.

Researchers attributed the sales rise to a broader online audience and more households connecting to the Net via broadband. High-speed connections let marketers deliver rich, brand advertising to a mass market that was once only targeted via television. But as the TV audience fragments with the advent of hundreds of cable and satellite channels, marketers are looking for cheaper alternatives to target customers, such as search-engine marketing via Google and Yahoo.

Andy Beal | permalink | +marktd |



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