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Search marketing in the new media era.

June 29, 2005
 
The Problem with Yahoo Social Search
Greg Linden sees some problems with Yahoo's new social search engine, My Web 2.0.

First, this is a hell of a lot of work. Not only do I have to list my entire social network at Yahoo, but also I have to manually tag vast numbers of web pages. Who has that kind of time? The benefits would need to be absolutely extraordinary to convince people to devote this much effort to seeing improved search results.

Second, as Chris Anderson said, social networks don't work well for personalization because "the assumption that there's a correlation between the people I like and the products I like is a flawed one." Personalized search should find like-minded people from the entire community who can help you find what you need.

He's not done, more at his blog.

Andy Beal | permalink | +marktd |



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