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Search marketing in the new media era.

June 02, 2005
 
Quixtar Spamming the Search Engines?
Battelle has news that multi-level marketer Quixtar (part of the Amway group) is using blogs and linking to try and push negative search results down the SERPs.

To put it simply, Quixtar enlisted various people to help create dozens of Weblogs that linked to each other and were filled with positive stories and key words. The idea is to help put these newer blogs at the top of search results for phrases such as "Quixtar success" and "Quixtar opportunity," while more critical sites such as Quixtar Blog and Amquix.info would drop down.

Whoops, did I just publish a post with "quixtar" and "spamming" in the title? Sorry about that. ;-)

Andy Beal | permalink | +marktd |



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