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Search marketing in the new media era.

June 09, 2005
 
Search Advertising to Reach $5.6 Billion in 2005
Both Google and Yahoo saw a healthy rise in stock price today as a new report suggested huge growth in the search advertising industry.

A report from Merrill Lynch & Co. projects search advertising will generate about $5.6 billion this year — then more than double to $12.3 billion by 2009.

As more people switch to broadband, Merrill Lynch predicts they will become savvier web users.

"We continue to believe that broadband growth is driving Internet traffic growth," said Merrill Lynch analyst Lauren Rich Fine. "Especially with recent discounts by broadband providers, we believe this will drive more users online or to simply switch from dial-up connections to high bandwidth connections."

Andy Beal | permalink | +marktd |



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