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Search marketing in the new media era.

June 03, 2005
 
Search Marketers' Association Holds First Meeting
PC Pro covers the inaugural meeting of SMA-UK, the new trade association for UK search marketers.

Lots of details on what the associate hopes to achieve. Interestingly...

The organisation hopes, however, to avoid the troubles that have dogged the similar American association SEMPO. Inexperience and divisions within the organisation last year led to some very public arguments among the board that led to the recent departure of the chairman.

Ouch. The author is Steve Malone and either shares the same opinion on SEMPO, as I do, or he's a secret member of SMA-UK. ;-)

Andy Beal | permalink | +marktd |



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