SEL: UK Perspective on Search

...the search industry queries new media

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check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

June 03, 2005

UK Perspective on Search

The BBC has a summary of the state of the search industry, to coincide with SES London.

Love this...

MSN's own research found 50% of complex queries go unanswered, while even more simple searches take an average of 11 minutes...Despite this it found that there was real hunger for web-based answers. Three-quarters of people would rather use the web to answer their questions than their own family members.

A new slogan for Ask Jeeves? "Don't Ask Granny, Ask Jeeves!" ;-)

Andy Beal | permalink | +marktd |

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