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Search marketing in the new media era.

June 21, 2005
 
WebmasterWorld Conference Coverage
Barry is providing good coverage of the WMW conference in New Orleans. John Battelle was the keynote today, and Barry caught some of John's wisdom.


...He realizes now that in the past, they were using old model publishing (print) in a new medium (Web). Search blew this old model up; he describes "intent before content." He said publishers are just realizing this now and they are freaking out. Ad models are shifting to intent. We have search, RSS, blogging are all redefining the model. The rise of the "point to" economy. He asks, "what about branding?" The reaction of mainstream media business is to save the old model, they fight search and what makes it work (they call Google a killer).

More interesting stuff at Barry's blog.

Andy Beal | permalink | +marktd |



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