SEL: Yahoo Opens Window to 'Deep Web'

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Search marketing in the new media era.

June 17, 2005

Yahoo Opens Window to 'Deep Web'

Susan Shor takes a closer look at Yahoo's new Subscription Search service.

Although Danny Sullivan, editor of Search Engine Watch, told TechNewsWorld it is very difficult to pin down how much of what's on the Web is hidden, he did say that some experts estimate the figure to be as high as 90 percent of all content. Sullivan said he believes the new search option is very valuable.

Andy Beal, vice president of marketing, WebSourced, commented to TechNewsWorld, "I think this move demonstrates that search will ultimately become a more personalized solution. The search engines want you to provide them with as much information as possible, so they can not only provide you access to the 'hidden' Web, but also get a better understanding of what Web sites you like to view."

Thanks Susan!

Andy Beal | permalink | +marktd |

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