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Search marketing in the new media era.

July 28, 2005
 
Ask Jeeves Advertisers Confirm "Premier Listings" Replacement
Advertisers, briefed on the coming changes, told Dow Jones (WSJ?) yesterday that Ask Jeeves will launch a replacement for their Premier Listings offering on Monday.

According to two advertisers who have been briefed on the initiative, Ask Jeeves, which was recently acquired by IAC/InteractiveCorp (IACI). (IACI), plans to sell advertisers the top three sponsored-link positions on its search-results pages using an automated auction system.

So much for NDAs... Or did they ask them to talk a little to build some pre-launch blog buzz?

Dow Jones reminded everyone that:
Ask Jeeves gets about 70% of its revenue from Google, under a contract that runs through 2007.

TW
WSJ

Garrett French - MarketSmart Interactive | permalink | +marktd |



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