SEL: Number of Searches Growing, Experts Disagree on Why

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Search marketing in the new media era.

July 21, 2005

Number of Searches Growing, Experts Disagree on Why

Danny Sullivan breaks down the new Nielsen//NetRatings study in which their analysists speculate that vertical search is driving the growth in overall number of searches.

Sullivan largely disagrees, as he found that only 17% of Google's new searches and 23% of Yahoo's new searches came from their image search verticals.

He did note that, "in MSN's case, having the vertical does seem to have been important, though not for growth but rather stemming losses." MSN saw an overall 4% drop in total searches, though their image search vertical saw a growth of 90% total searches.

His takeaway from the study? Advice for up and coming search engines: "It's always been hard to go after the established players on plain old search. But roll out an important vertical, and you might attract people who wouldn't have thought of you the first time."

So... what IS driving search volume?

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Garrett French - MarketSmart Interactive | permalink | +marktd |

...the search industry queries new media