SEL: Snap to Promote Cost-Per-Action with $10M in VC

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July 19, 2005

Snap to Promote Cost-Per-Action with $10M in VC

Snap plans to use part of their $10 million in venture funding to promote their new cost-per-action model. Maybe they should use some of that money to help people improve conversions on their sites.

They've had 16.4 million searches in the last 9 months, compared to Google's 1.8 billion in the last month.

(Allen) Morgan, who is joining Snap's board of directors, is betting Snap can become a more refined search engine alternative -- a sort of Target to Google's Wal-Mart.

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Garrett French - MarketSmart Interactive | permalink | +marktd |

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