SEL: So What Are Your Searching For?

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check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

July 13, 2005

So What Are Your Searching For?

Chris Sherman has a summary of a new study by icrossing that looks at what people are searching for.

What are people searching for? Most people (88%)said they were researching specific topics—specifically, information about hobbies. And women (61%) were more likely to search for health and medical information than men (35%). Surprisingly few people researching specific topics are looking for job or career information (28%).

Andy Beal | permalink | +marktd |

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