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Search marketing in the new media era.

July 21, 2005
 
VeriSign: PPC Ad Publishers Driving Domain Name Purchases
VeriSign told of an explosion in domain name purchases that they link to publishers of PPC ads. The company reported a 74% increase in revenue for Q2, with net income doubling to $41 million.

VeriSign's Stratton Sclavos tells the Computer Business Review that "names are being bought and then tested against traffic analyzers. The ones that can generate more than the $6 or $7 [registration] fee per year are kept, the other ones are returned within the five day grace period."

VeriSign reports that ad publishers return almost 250K domain names a week.

Thanks Cord!

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Garrett French - MarketSmart Interactive | permalink | +marktd |



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