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Search marketing in the new media era.

July 27, 2005
 
Yahoo's Engineered Media vs. Google's Media Engineers
SiliconValleyWatcher's Tom Foremski makes an interesting observation after a visit to Yahoo's campus: Yahoo has many media professionals in its upper ranks while Google is "run by engineers from head to toe..."

My question about Google has been: can engineers build a media company?

Well, so far, they have proved that they can, because they have focused on engineering a rock solid computing platform.

And Yahoo has proved over the past few years that it can build a big business with smart engineers and media professionals. The winner is not yet evident.

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Garrett French - MarketSmart Interactive | permalink | +marktd |



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