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Search marketing in the new media era.

July 28, 2005
 
Zawodny Confirms Yahoo Blog Search Rumors
At the OpenTech conference, says blogger Ian Forrester, Jeremy Zawodny confirmed that Yahoo's working on a "Technorati killer."

What's taken them so long?

Sifry, Technorati's founder and CEO, is non-plussed about blog-search competition from Google, Yahoo or MSN in a recent BusinessWeek interview:

BusinessWeek: You say you welcome competition from Google, Yahoo, and MSN, should they decide to offer blog search. Why would you welcome such Net heavyweights as rivals?

David Sifry: The larger question is, is it really competition? I look at what Google and Yahoo and other companies in this space are doing, and they're really fantastic at helping you pick out what's the best reference site for something. You go to Google and type in wine, and it will tell you the best places to buy wine. But if you really want to find out what the world's leading wine experts are talking about, Google isn't really built to do that. (thx SEW)

Um, Sifry, you compared Technorati to the search engines as they currently rather than a hypothetical blog-only search. So I think you actually ARE a little worried. I know I'd be hustling to release new advances to stay well ahead of any beta products from Yahoo.

Scoble
Nick
BusinessWeek

Garrett French - MarketSmart Interactive | permalink | +marktd |



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