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Search marketing in the new media era.

August 31, 2005
 
Baidu Chosen Over Google in China
Six months ago Google had the largest market share in Chinese cites Beijing, Shanghai and Guangzhou.

According to the Chinese Internet Network Information Center Google got spanked in the last six months.

in Beijing
Baidu 52%
Google 33%

in Shanghai
Baidu 43.9%
Google 38.2%

in Guangzhou
Baidu 48%
Google 28.7%

Google's usage has not dropped, according to the CNNIC. It's the new internet users in the areas who choose Baidu over Google who are driving Baidu's growth.

Assuming we can trust CNNIC's data, why isn't Google's brand driving adoption in China? Something to do with government controlled media? Does Google just not translate?

Google Losing Share in China

Garrett French - MarketSmart Interactive | permalink | +marktd |



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