Cutts on Smarter SERPS: Giving Relevancy a BE
Cutts wrote about Google's SERPs over the weekend and the little patches Google's applying until users get comfortable enough sharing information for search to get behavioral.

He mentions the recent misinformed rumpus regarding paid results appearing in Google's organic section (like finding velveta in the cheese section at Whole Foods): "an SEO firm based in New York claimed this was 'breaking news' and implied that Google was interspersing ads into natural search results."

Good. So we cleared that one up.

One, um, interesting relevancy note about his "better queries" post, he illustrates with a user query for [to be or not to be]. The SERP suggestion is for ["to be or not to be"]. And the second result there in his screen captured illustration is for more information on barium enemas. Because BE apparently stands for "barium enema." Nice.

Matt's posts are mostly important for those following SERP evolutions (which I guess is most of us). And, well, if you're an SEM targeting terms that trigger algorithmic suggestions (such as, say, for your barium enema site ;) it's even more important to be in the top 3.

It's refreshing to hear about the developments from the horse's mouth - I'd definitely like to read about SERP developments directly from MSN, Yahoo and Jeeves. Also, is there a blog out there just for SERP developments? I'd eat their feed (duh I already read SEW, TW, and ResearchBuzz et al).

UI fun: Better queries
UI fun: Better snippets
Garrett French - MarketSmart Interactive | permalink | +marktd |