SEL: Go Go Google Print Ads

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Search marketing in the new media era.

August 31, 2005

Go Go Google Print Ads

According to a CNet article (that may earn them another year in the doghouse) Google's selling PC Magazine and Maximum PC print ads to their existing AdWords advertisers.

WOW. What with the recent (and unresolved to my knowledge) rumors of Yahoo, Google and eBay vying for a major print classified publisher we're beginning to see some strong indicators of Google's advertising direction. Which I'd basically describe as behemoth.

You've heard the rumors of Google commandeering major search marketing accounts. This aggressive behavior plus the gradual creeping into print indicates to me a distant-future marketing console that merges online, print, radio, television etc and pushes agencies aside. Maybe I'm getting a little too Googlezon here.

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Garrett French - MarketSmart Interactive | permalink | +marktd |

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