SEL: Hitwise: Ladies Love the Jeeves; 87% of Searches 1-2 Keywords

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August 18, 2005

Hitwise: Ladies Love the Jeeves; 87% of Searches 1-2 Keywords

For some reason when I read this MediaPost article on the Hitwise study my brain stops. I think the data's hard to pull out of paragraphs or it's time for my meds. I couldn't find the original report so I yanked what I could make sense of. Here's the deets:

Study period: four weeks ending July 16th (short!)

AskJeeves: 58.7% female.
MSN: 53.7 percent female.
Yahoo: 50.2% female.
Google: 46.4% female.

MSN had highest proportion of users over 55.
Google appealed most to households with income over $100K.

87% of Searches at Google, MSN and Yahoo! use 2 or fewer keywords.
69% of AskJeeves searches use 2 or fewer keywords.

Shopping and Classifieds sites were the most visited sites upon leaving the SERPS.

Ask Jeeves sent 15.05% shopping.
Yahoo sent 11.24%
Google sent 10.68%
MSN sent 10.65%

Of course, the overall traffic driven by each site's still governed by overall searches, as I'm sure Dr. Vlad would point out.

I've not reviewed the data or their methodologies and would love to take a look at the study. Hitwise. I'd love to see it. Call me: 919-433-3139. Or send it here: selowdown@gmail.com.

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Garrett French - MarketSmart Interactive | permalink | +marktd |

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