Link Building is the FUN Part of SEM
I appreciated Rand's post today about unconventional link building ideas.

While I'm not sure a "link to us" button is that unconventional, his advice that you pick a site you'd like a link from, analyze what content they're missing and actually create that content yourself to get them to link to you is interesting.

That concept, expanded a bit, should basically define your overall link building strategy.

For me that's the fun part of SEM - analyzing the content that exists and finding ways that a company can genuinely contribute to its industry community.

Why is this fun for me? I guess it's partly my editorial background and my love of talking with business owners about what they're passionate about: that's where the best content ideas come from.

Though I'm not sure Jamie at Channel9 deliberately set out to generate links, he certainly contributed something to the search industry with his GooglePark comic.

The comic itself is an example of something the search industry lacked: creative insider comics. I want more! (more haha for you)

If you're stuck on content/link development ideas let me suggest you lock yourself in a room for 48 hours with your link building team and rev up your whiteboard.
Garrett French - MarketSmart Interactive | permalink | +marktd |