SEL: Longer AdWords Description Beta: 200 Characters Tested

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August 03, 2005

Longer AdWords Description Beta: 200 Characters Tested

ThreadWatch has details on an email invitation sent to select AdWords beta testers that offers the opportunity to use up to 200 characters in the description field. This is an increase from their current limit of 70 characters for the total description field.

TW's poster sees this as the beginning of a new assault on Yahoo's advertiser base, as "the extra chars were (IMO) one of Ys strongest differentiators from the AdWords product."

Thx Al.

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Garrett French - MarketSmart Interactive | permalink | +marktd |

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